ruslan

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myachkov

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designer

User Interface Lover,
Photographer

NDA,
2023, Soon

Flow-One,
2023, Soon

NDA Client,
Product Design, 2022

First,
Identity, Website, 2022

Moi Servis Home,
Product Design, 2022

Moi Servis Auto,
Product Design, 2022

English by Yandex Practicum,
Product Design, 2020-2022

Teko,
Website, 2021

Easymusic,
Identity, Website, 2021

Afisha,
Concept, 2019

The brand wanted to get a new packaging design to make it appropriate for the product level. Undoubtedly, the main character of the packaging was the font and the variability of its use in combination with bright colors. The box from MONOCHROME has turned in an enviable trophy with a pleasant memory of the purchase, which I want to return to. The design of branded bags for products is made in such a way that divides the package into two parts: the first is basic white, and the second, transparent, uses the bright color of the products themselves as an accent. Additional materials — tags, liners of composition and care, packages in the offline store — all of them are united by the font.

To pass self-examination after an accident, you no longer need to go and call the Rosgosstrakh office. You just need to open the app and take photos.

All household services are available in one place: video conference with an electrician or a plumber, repair works maintenance, laundry or cleaning, even gardening

RGS is an insurance company with 12.9 million customers. In 2020 it has decided to expand its services and launch startups under the brand My_Service — Dom, Med, Auto. My_Service Dom helps to deal with household issues: change or repair bathroom facilities and electricity, schedule annual control of utility systems throughout, control the repair works and order cleaning services. From 2021 to 2022 we were managing the product design, research and brand development. Dom and Auto are made within one design-system. There is a catalogue of over 100 services inside each project. Neither of the services may be announced as priority ones since each of them is popular among the users. Search button has become the central object on the page. The colour differentiation has simplified the searching and completes the navigation. In case of an urgent matter there is an online master available 24/7. It’s a specialist with knowledge and skills of an electrician, a plumber and a locksmith. He can help to deal with the problem or order a service needed. Afterwards he can also inform how to avoid malfunctions in the future. After JTBD-research we divided all the services into urgent and non-urgent. For the urgent ones we tried to make business processes more beneficial for the customer. For example, to eliminate the pipe leak using video conference with a plumber and only after proceeding with the payment. In case something important has broken down or gone out of control, a person seeks a fast solution and tries to find his problem among hundreds of services. The graphic reading speed must be high to meet that expectation. Graphics detailing aims to be realistic yet with little simplifications to avoid excessive noise within small forms where an object is perceived as an icon

All the auto services are available in one place: video conference with a car mechanic, towing service, repair maintenance, seasonal service, assistance with a car sale or purchase

RGS is an insurance company with 12.9 million customers. In 2020 it has decided to expand its services and launch startups under the brand My_Service — Auto, Dom, Med. My_Service Auto takes care of a car or a motorcycle: technical or legal consultations, repair works maintenance, evacuation, seasonal service, assistance with a car sale or purchase. From 2021 to 2022 we were managing the product design, research and brand development. Auto and Dom are made within one design-system. There is a catalogue of over 100 services inside each project. Neither of the services may be announced as priority ones since each of them is popular among the users. Search button has become the central object on the page. The colour differentiation has simplified the searching and completes the navigation. In case of an urgent matter, an auto consultant (an online specialist with a car mechanic experience) is available 24/7. He can help to deal with the problem and order a necessary service. Legal and technical consultants will provide support after accidents and car repair. After JTBD-research we divided all the services into urgent and non-urgent. For the urgent ones we tried to make business processes more beneficial for the customer. For example, first order a tow truck and then, during the waiting, deal with the service payment. In case something important has broken down or gone out of control, a person seeks a fast solution and tries to find his problem among hundreds of services. The graphic reading speed must be high to meet that expectation. Graphics detailing aims to be realistic yet with little simplifications to avoid “excessive noise” within small forms where an object is perceived as an icon.

Yandex Pacticum helps people to acquire new professions and skills with the help of technology and a modern approach and a large amount of practice.

Yandex Practicum is a large company with many directions. I was responsible for the direction of the English language. Our design team has been developing and improving the platform. Together with a team of experts, we tried to make learning English interesting and unusual. We were looking to find new, non-boring approaches to learning. The product was in search of product-market-fit, so most often we were looking for new hypotheses and did a lot of experiments. Learning a language is a difficult process for a person and it was most difficult to work with the motivation of a student to overcome the language barrier and laziness. We tried to make a clean, pleasant and emotional product. Many users noted how the product communicated with students, we spent a lot of time writing texts and motivating students to continue learning. Our product has become one of the benchmarks in English language learning and many product approaches have been copied by our competitors.

Teko is a marketplace of applications for business that helps its customers sell effectively online and offline.

I helped the business to bring together all its services, turn them into products that will be understandable to the client and show them on the company's website. Teko works in different directions, from selling products on marketplaces to warehouse inventory accounting and organizing points of sale for cashiers. We chose modular system that allows the company to present clearly current products, as well as design new landing pages for new and future services. The client was so inspired by the style of the new website so that they began to use it immediately in their internal interfaces and products.

ruslan is typing...

Think different. I was shocked when I noticed that sometimes I was victim of trivial copypasted solutions. Sometimes I felt lazy to create something new and even think about it. In general too many projects are based on tried and tested solutions and practices. But I always have people who help me look at the problem from all angles. I believe it's the most important thing I learned. Don't waste time, relax and start think different right now.

Wednesday, 1 February 2023, 12:01

Interest. From time to time we can lose interest in usual things. Learning languages, finishing tasks or just making daily routine. With time I understood why this happened. We forget to enjoy the process. It’s easy! Just have fun, enjoy, feel the moment.

Thursday, 9 February 2023, 19:32

hey,

I’m experienced designer with a background in media, edtech, art and contemporary culture. I tend to make people's lives better than before, with the help of design, creative ideas, and technologies. This drives me to work hard, be self-motivated to jump to the next level and constantly absorb new knowledge and acquire skills. I can work both with early stage startups, post product-market fit startups and corporations as well. Most of the time I work as product designer and care about complex things like how products work for people and how they are perceived. Another important thing I value is visualization. I pay a lot of attention to it. Sometimes I also create visual identity for companies. For me it's a process when I focus more on the meaning and feel like a screenwriter who is creating a history for people and visualize it with the help a graphic design.

2022–Now, Freelancer, The Earth. With friends and co-worker we work as a design unit for interesting projects and fun

2020–2022, Yandex, Moscow. I was responsible for user interface and its identity for English learning platform by Yandex Praktikum

2018–2020, Rambler, Moscow. I designed a website, mobile apps and identity for Afisha.ru

2016–2018, Artify Agency, Moscow. Full cycle design studio. I created mobile apps and websites design from meeting with the client to presenting ready-made solutions and handing off to development

Let’s chat → myachkov@yandex.ru